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Berlin, München : Sony Music relocates Headquarters to the beautiful mountain
to forget

From A like AC/DC on Depeche Mode and Peter Maffay to Z like Zara Larsson, a singer from Sweden and the estate allegedly immortal artists such as Michael Jackson and Elvis: The catalogue of the national and internationally known musicians, the New York entertainment group Sony Music Entertainment under the contract, is a long one. The business for Germany, Austria and Switzerland coordinated Haidhausen, the company so far in the Central Munich district of Au. Now, however, move in the summer of the coming year, such as Sony Music, confirmed to the daily mirror.

The terms of turnover second largest music company in Germany, moves to the former headquarters of the Berlin Headquarters of the Commerzbank in Schöneberg, in a building complex at the Potsdamer Platz, Bülow and stonecutter street. Also, the employees of the smaller Berlin's Sony offices Schlegel street and Rosenthaler Straße move to Schöneberg. Unconfirmed information suggests that about 300 people could move.

Sony is not giving up the location of Munich. "Berlin is the cultural and creative epicentre of Germany. I am very pleased to be able to in a modern building in one of the liveliest and most desirable areas of the city to move,“ wrote Sony Music CEO Patrick Mushatsi-Kareba in a statement. "Our new headquarters will give us a home where we have more proximity to our artists and partners, as well as enhanced access to influential creative subcultures and leading cultural and digital innovators."

As the driving force behind the project, Daniel is rather mountain, Manager of Sony Music Executive who earlier earned the market leader Universal Music and his money. Universal is already sitting in Berlin, in the Friedrichshain side of the upper tree bridge in the former the "eggs cool house" on the so-called "Media Spree".

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And BMG, the number four in the industry in this country, order is found in the "Quartier 205" on the Gendarmenmarkt square in Mitte. Only Warner Music, the number three in the domestic music industry, and operates his business in Hamburg, in the - admittedly - also a charming location, in the middle of the Speicherstadt. Together, the four major music labels control around 80 percent of music sales.

Sony's move is in many respects significant for the Berlin – first of all, location of political: economy, Senator Ramona Pop (Green) showed on Tuesday was "very pleased" about the decision. "Berlin is the Central Music facility in Europe. This is great news for Berlin, and confirm the strong confidence of international companies in our economy,“ she said. "We can offer a huge Music-Tech-network of creative minds, digital innovation, and good economic development. Sony Music has made the right decision: Berlin music tech the Place to be!“

Still not very glamorous: The former office building of Commerzbank is to be converted for the Sony.Photo: photo: Mike Wolff

It had been for "some time" in actual conversations, said Pop. "Our metropolis is the perfect location for one of the world's leading music. Not only in the choice of location, but also in the development of the company, for example, with our economic support instruments, we are going to support Sony,“ announced the Senator.

Not all see the Sony move positive

The Senate might support this settlement grants to "improve the regional economic structure", the so-called GRW-products, provided that Sony Music makes a request. What sum could then flow, however, is unclear. The state-owned location Agency Berlin Partner takes care of the concrete implementation of, among other things, the property search and was also involved here.

Their chief Stefan Franzke pointed to Berlin's Clubs and Festivals, in the neighbourhood and in the Olympic stadium, from the street musicians to the Berliner Philharmoniker. Creativity and Innovation were to be found in Berlin, everywhere and always. "People from all over the world choose Berlin as a city to live and Work. On this diversity, we are proud of. It's nice that Sony is a part of it again.“

concert promoter Peter Schwenkow , CEO of the Deutsche Entertainment AG (Deag), struck slightly different tones. He has been four decades in the business, works well and closely with all four major music distributed. His Deag also sits on the Potsdamer Strasse, about ten minutes walk from the new Sony site. "I'd like to know what the Senate, this settlement has costs," he said.

So, the country policy is generally very committed, company to Berlin. "If but once there, listen to it again. You also have to maintain the stock of a company“, demanded the Manager, of the sat from 2006 to 2011 for the CDU in the Berlin house of representatives.

Sony come presumably not solely because of the local artists to Berlin, said Schwenkow. "Today, record companies no longer discover new musicians with a beer in the Club, the Scouting takes place always and everywhere". Relevant is that a company is able to better bind the creative staff, if it had its seat in Berlin than in Munich. "Sony would definitely not move to Münster".

But then a competitor Warner Music soon from the Elbe to the Spree? The Plan were already there - 15 years ago. "No," says the native of Hamburg Schwenkow. To reach Hamburg from Berlin by ICE in around 100 minutes, the cities were practically a common economic region. On the other, Hamburg have a very own music industry scene, you could not transplant easily. "Udo Lindenberg you will meet in the Hotel Atlantic, but not in the Ritz Carlton," said Schwenkow.

revival of the Potsdamer Straße?

in fact, Bernd Dopp, chief of Warner Music Central Europe wants to know nothing (yet) from a relocation of its Headquarters to Berlin. Since 1971, the German headquarters of Warner Music Central Europe is located in Hamburg. "The Hanseatic city has a long and great music tradition, a lively musical Ecosystem with the fashionable quarters and the lighthouse events such as the MS Dockville, or the Reeperbahn - and the Elbjazz Festival," said Dopp of this newspaper and pointed out that Warner's seat next to the Hamburg main also branches in Berlin, Cologne and Munich, have recently not only in Hamburg in staff have invested, but also in the Berlin office.

The catchment of the Sony will likely have an impact directly on the everyday life in the schöneberg Kiez, when 300 employees of the creative industry here, offices. The Area in which Commerzbank resided since the 1950s, more than a year empty, and belongs to the asset Manager Aermont Capital, headquartered in Luxembourg, London and Paris. The, in turn, had commissioned the Frankfurt project developer Pecan Development, the building complex of Old and new buildings to remodel. So was last started to be demolished, among other things, a Parking garage, Parking places under the earth is moved, and a new building.

"We have no objection in principle, that there are relocation projects. It is clear, that is 30,000 square feet of space should not be empty“, said Regine Wosnitza, Chairman of the community of interest Potsdamer Straße (IGP), which promotes the development of the area in the sense of already resident citizens, businesses and institutions between Kleist Park and the Landwehr canal. "But our fear is that the project developer does not care about this, as such a large company can be integrated into the neighborhood".

When employees only go from the subway station bülowstraße in your office, only the office's own coffee shop and Restaurant meals, will be no exchange. The neighborhood would have none of that. "Just when a big music company as the anchor tenant, it would be great if the would do something for the many young people in the neighborhood, Workshops to offer, for example." Or a neighborhood music Studio?

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