the Companies behind pizzakæden Domino's changes its name.
It follows from the central business register.
Domino's reported yesterday on an answering machine, that the chain has gone bankrupt.
the name change also happened yesterday.
the group headquarters, which until yesterday was called the Domino's Pizza Scandinavia A/S, now called it something less recognizable Company 1 of 2. march 2019 A/S.
A number of subsidiaries have also changed its name, following the same template as the parent company, so now they called the Company 2, 3, 4 and so on followed by 'of 2. march 2019'.
the name change suggests that the pizzakæden was hoping to avoid yesterday's press coverage, in which the bankruptcy was featured in a wide range of the Danish media, including the Extra Magazine.
- changing the name hoping to hide for the press, that a bankruptcy is on the way. It is important to stress that it is not illegal. It looks just a little silly, when one is discovered, says Morten Bjerregaard, lawyer specializing in bankruptcy from the Cox law Firm.
He emphasizes that he is speaking out about bankruptcies in general, and not specifically about Domino's.
- There can be other reasons?
- No, not at all. It is only in order to avoid attention. But right should be right, and that you are trying to sweep the attention of under the carpet is not the same as trying to sweep the assets under the carpet. There are nice and decent people who change name of their company, because they can not grasp the attention of their turn in court, says Morten Bjerregaard.
the message on the Domino's answering machine yesterday was that the chain has gone bankrupt, it is today changed to, to pizzakæden has 'ceased operations'.
- When you say that the operation is set, then it creates ambiguity. It is unclear communication, for it leaves a question of what is to happen now, says Morten Bjerregaard.
- Bankruptcy is a legal term, and you know what that means. To set the operation is not a legal term, and it can mean everything. For an ice-cream parlour at the North sea, it makes good sense to set the operation in september and then open up again in may. But it means not that it is bankrupt.
to the stock Exchange confirms the member of the board at Domino's Hans Barslund, that there is a bankruptcy, and that it is the chain itself, which has filed a bankruptcy.
the Parent company, formerly known as Domino's Pizza Scandinavia A/S, is owned by the company Nordic Pizza Sarl, based in Luxembourg.
The Danish company has, according to the Skattestyrelsens open skattelister not paid tax in the years 2013 to 2017.
Skattelisterne for 2018 is not released yet.
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