A small girl, who eats a banana in front of the bumper of a car, now get the carmaker Audi to say sorry and draw a new bilreklame back.
the Advertisement was not a long life, before the reactions from users on social media were the German automobile giant to pull it back. It writes, among other things CNN Business.
'We apologize sincerely for the insensitive image, and promises that it will not be used in the future', writes the company on Twitter.
the Advertisement got more users on social media to respond.
A user believes, according to CNN Business, that the advertising shows how easy children can be killed in traffic, because you can't see her from the car seat, just as another writes, that the ad is tasteless, because the girl looks so exposed out.
Others write, that the advertisement is seksualiseret, because bananas and sportsbiler often used as sex symbols.
'the Little girl with a phallic symbol in his hand. Clear, super...,' writes a user, among other things on Twitter.
The many accusations have got Audi to hit something solid.
'We hear you, and let's get something clear: We care about children,' writes the Audi.
the Purpose of bananreklamen is according to the Audi to show that even the most vulnerable road users can safely rely on the new, intelligent technology that can get the car to brake itself. But it fell not on good ground.
'It was a mistake! It was never Audi's intention to hurt anyone's feelings,' writes the Audi on Twitter.
Audi announces that the company will now investigate how the advertisement has been, and whether there is some 'control mechanisms' that have failed during the development of the image.