The Danish dairy giant Arla to get a really hot late summer on his huge German market.
For the powerful and aggressive consumer organisation Foodwatch has just nominated one of the dairy's products as topkandidat to win the award as the year's most sinister fupprodukt.
the Award, which each year with the participation of mass media will be awarded a embarrassed food producer in a big provocative happening, called 'Der Goldene Windbeutel'.
Or in English 'The Golden Vandbakkelse'. A vandbakkelse as we know, is an airy cake, which is characterized by containing very little substance, and with the inclination to fall together like a soufflé.
And Arla's organic long-life milk product Bio-Weidemilch is nothing more than hot air, think Foodwatch.
Arla, which is among the three largest dairies in Germany, leads, according to Foodwatch, the many millions of environmentally conscious consumers duped by the fictitious label of kartonens front to claim that the milk is CO2-reduced by 71 percent.
For the fact is that it is only the packaging, which is manufactured environmentally friendly, not the milk. And milk production is one of the globe's worst klimasyndere.
Only in a note on kartonens page you can fine print read that it is the packaging, which is CO2-friendly, so that the overall CO2 emissions from Arla Bio-Weidemilch only reduced by a paltry 2.5 percent, shows an analysis.
'In our work at Foodwatch we meet numerous reklameløgne, and with the selvopfundne ecolabel driver Arla plundering of the important miljøtema at the same time with, mislead roughly with his markedsføringsudsagn,’ saith the activists of the Foodwatch, which asks consumers:
'Deserves Arla with this klimaløgn The Golden Vandbakkelse; the prize for the year's most sinister reklameløgn?'
Of the other candidates this year are, for example, sliced Grünländer-cheese made of milk from free range cows, which in fact has stood in a barn. And a jordbærmarmelade, there just is diluted with water to reduce the sugar content. And a 'healthy' protein-sportssnack to the children who in fact are filled with fat and sugar.
last year, won a squeal of sweet organic tomato sauce to children, the questionable price. Often it is claimed healthy, but in fact the fatty, saccharine foods to the children who win the golden vandbakkelses-price, which the manufacturers either hiding or blush and promise to control themselves.
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'Yes, we have noticed the nomination,' says the Arla headquarters in Aarhus.
Here write mejergigantens global press officer:
'As always we take constructive criticism seriously and so do we here. Our German colleagues are currently investigating what is up and down in the concrete criticism from Foodwatch, and will take a position on whether something may have to be changed in the communication.'