After more than one and a half years of war against fødevaremyndighederne have Aldi in Denmark suffered a painful defeat.
Discountkæden had in the press, in the grocery coupons on milk cartons and on his website made a big deal out of to endorse mælkeprodukterne as 'guaranteed gmo-free' - that is, 100 percent free of gm content.
But it was trickery, for no cows may be fed feed that is 100 percent gmo-free. The feed can contain up to 0.9 percent gmo, and it wrote the Aldi nothing about.
the Logo, which consumers were recommended to look for, was bogus. the
the Marketing was first mentioned by the Danish veterinary and food administration at the beginning of 2017, but Aldi resisted and complained to the Environment - and Fødevareklagenævnet, which now has given the Fda the right.
'Environment - and Fødevareklagenævnet find that the label on the milk boxes with a 'Guaranteed gmo-free' in the context of the 'milk from cows who get gmo-free feed, is misleading, as it gives the consumer an expectation that the product and the feed used for the cows is 100 % free of gmo's, which is not the case, as the gm feed may have a content of up to 0.9 % adventitious and unavoidable gmo, writes the board.
aldi's deputy director, Thomas Hedegaard Bang, writes for Ekstra Bladet, that the chain 'in no way have had the intention to make misleading marketing'.
'We have been convinced that we acted in accordance with the rules. We have a really good dialogue with the Danish veterinary and food administration and acknowledge that we have lost the case, and, of course, follow the instructions.'
People have through the years by means of gmo gradually changed the genetic composition of crops, so that they become more efficient to produce in line with the planet's increasing need for food resources.
for Example, is the wheat and the corn we grow today, different from the original wild roots.
One of the advantages is that you can limit the amount of pesticides, because the gmo has spliced a protein into the plants, which makes them more resistant to insect, fungal and bakterieangreb.
Although some consumers and environmental organisations hate gmos, according to professor and head of the Department of plant physiology Stefan Jansson no risk.
- There are no examples, that gmo crops are unhealthy or poisonous to eat, says the expert from Umeå University in Sweden to Science.dk.
- If we look at food security and a more sustainable production of agricultural crops, so can genredigering on the contrary, play an important role in saving the world. We can create crops that require less fertilizer and less pesticides, " he says.
Read the entire ruling from the Environment and Fødevareklagenævnet here. Read According to the inspection reports here and here.