It is bad for at Audi, really bad.
a month ago could Ekstra Bladet describe how the German bilfabrikants sales figures for Europe in september had fallen by 56 percent compared to the same month the year before.
Now, the numbers are for October so been put forward, and indeed, they are just as discouraging: From the 67.917 cars sold in October 2017 for 32.150 cars sold in October 2018. This corresponds to a decline of 53 percent.
the Worst is the situation at home in Germany, where Audi has gone back with the 57.8 percent from the 21.682 to 9151 sold cars.
That Audi over a whole month not being able to sell 10.000 cars in their own cave, you might think, would set alarm bells ringing at the headquarters in Ingolstadt. But the action takes Audi the situation with a stoic calm, even Svend Brinkmann would be proud.
- We have almost doubled the number of WLTP-approved models in the last month. Towards the end of the year we expect to be able to offer our customers a decent selection in all ranges, says Audi chairman Bram Schot in a press release.
As it is here suggested, is it the switch to the new WLTP test method, which is the cause of the led.
For more than a year ago, the EU adopted the old method to test the fuel consumption and CO2 emissions in cars, NEDC, should be replaced to a new one, WLTP. Subsequently, it was up to the manufacturers to make the necessary upgrades. The task is, not everyone has fared equally well.
for Example, the French Groupe PSA, which among other things owns the Peugeot, Citroen and Opel, virtually not felt any tremors in the sales figures for its brands.
Also, BMW has managed to ride out the storm without significant damage, while Mercedes-Benz, which is owned by the Daimler group, in October has gone up by 17 percent in Germany and at the global level to set a new record for itself.
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the Audi can take comfort from the fact that it is only Europe that has established WLTP-method.
In China, which is the car maker's largest market, it has succeeded in Audi to increase its sales by 5,4% compared to the same month the year before. Globally, there is therefore ’only’ talk about a decline in the number of sold cars of 25.7 percent.
Even more redress is there if the car manufacturer rather than look at the past few months, concentrating his gaze on the årsresultatet. After the first ten months of 2018 is the sales figures just 0.9 percent bad than by comparison with the same period the year before.
Audi informs that the 2019 versions of the models like A6, A7, A8 and Q8 are in the pipeline, and that the launch of these is expected to stabilise sales figures.
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