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Ad on the free beer broke the law
"The ad about the free beer broke the law,"

"When a commercial radio station wanted to invite accommodation in Karlstad on the free beer on Friday, they received the municipality's alkoholinspektör, reports P4 Värmland."

"the radio station had to change its entry on Facebook in which they announced if gratisöl ago, Helene Andersson, alkoholinspektör at Karlstad municipality, pointed out that the post broke the law on the marketing of alcohol."

"– Special moderation should be observed. It may not be outreach, encouraged, or encourage the use of alcohol, " she says to P4 Värmland."

"It is legal to offer alcohol, but not to advertise it. The commercial radio station had via Facebook announced it during the one hour offered free beer at a certain tavern in the city of Karlstad."

"– So it is the marketing we have going on here, " says Helene Andersson."

"After that the municipality contacted the radio station they changed their post and mentioned thereafter neither any beverage or tavern, it was all about."

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