You have to imagine Cathy Hummels as a happy people. A short time ago, the game's wife has won before the district court of Munich, a process to the question of whether so-called Influencer knows to make the Show by themselves of products that were purchased as advertising. You don't need to, says the justice. This was the Triumph of capitalism, uh, Mrs Hummel, now a new development, the victory-drunk German Influencer still need to adjust. After you could watch strange people on the Internet when Sleeping, eating, or video games, has reached the Live-Streaming his final Form. In the year 2019 to see them when shopping.
The good old principle of Tele-Shopping is catapulted into the present. Of course, it needed some adjustments. Apps like Livby, Shoclef or shop shops call themselves "interactive global Shopping marketplace". The creators have but a few more smart tags in-stock. You have virtualized the "physical Shopping experience," and provide the public with "real-time curation".
The Like counter rattles to the top
In the practical implementation looks the way that a smart phone-clad young woman with a slightly increased share excitement a Department store is running a product in the shaky camera holds and either "Ah, a special offer," or "Why is this so cheap!?" screams. Tens of thousands of people to look at this spectacle online. The audience writes comments and the Like counter rattles to the top. The performances that the Live-Influencerin carts full of perfumes, cosmetics and other luxury products from the purchase of home carts.
a Particularly successful the concept is, of all things, in China. In the past year, more than four billion dollars have been implemented in this way. Live stream-Shopping is the consistent continuation of the so-called Haul, so raiding Videos, in which Youtube Stars pay for a few years, your just now purchased products in bags and then in the camera. Maybe the typical viewer clicks on it, in the hope that the dopamine rush that occurs during the consumer via the Display. It's not just the Have and Show, but also about Acquiring yourself./p>
So much success naturally attracts the Big players in the industry: Amazon had already tried a few years ago with the Streaming Format Style Code Live, to offer a "QVC for the Youtube Generation". Instead of a broken TV Stars young Influencer presented the products. In the spring, the group published again a Live function, which allows dealers to advertise their wares. Also Facebook is testing an Option for its Messenger App. The Buy button is always close.
Other providers want to authorize more virtual, and no longer have to send your Influencers in real stores. On Apps with Buywith or Dote, one sees instead people who click through to the websites of the major Online stores. Nevertheless squeaked at every second sentence, and the users have to each presented part of a strong opinion that they reveal online. Who says that consumption creates no sense? Which is no matter.