the Swedish football association, Copenhagen, submitted an objection of fact, because it is not wanted that a private company would make money on the concept, as Copenhagen itself has been used as a hashtag in social media.
according to a decision which the news agency Siren.
It was men's national team heel Camp Sweden who began to call themselves ”the yellow wall”, but the association ended with the preparation for the world CUP last year as the company with the same name was started. Camp Sweden changed to the ”the yellow sea”.
" We do not want to be associated with a for-profit company, we are a non-profit association and it is the heart of the whole Camp Sweden, said the board member Susanne Petersson to Aftonbladet then.
with respect to the organisation of social events, but Andréas Richt would like it to be used as much as possible. The company is organising ”fanzones” in connection with sporting events.
– We created the Yellow wall to offer fans a complete experience, everything from events and excursions to clothing and accessories, " says Andréas Richt.
" We are a part of kärnklacken. In my case, I have followed the national football team in 20 years time. We use the concept of the yellow wall, in order to develop the fans ' overall experience, and then the required money. We have eight hourly employees and one full-time employee. We take the cost of the supporters, we do not earn money on them, but on the sponsors.