Bernie Sanders will be personalised in order to attract voters

Three things stuck out when Bernie Sanders for the second time launched a presidential campaign in Brooklyn at the weekend.

• His attacks on Donald Trump was clearer and tighter than in the last presidential election.

• It became clear that he is aiming to broaden its ushered a major period, by improving its support among, in particular, ethnic minorities, black and hispanic.

• But, above all, he intends to talk more about himself this time.

tried to avoid highlighting the autobiographical details in their appearances as kampanjpolitiker. But the face of the new kampanjlanseringen he has recruited a new team of advisers and consultants, which convinced him of the importance of presenting a more personal story.

in the presidential election In 2020, we should not just learn about Sanders tireless and consistent commitment to a range of sakpolitiska questions, but also get to know Sanders as a person.

the Choice of Brooklyn College as the place to launch the campaign was symbolic. Sanders grew up around the corner and studied it for a year. It gave him an excuse to talk about her own childhood and family, as well as his time as a young activist for the civil rights movement.

"You deserve to know more about where I'm going, for the family background plays a large role in creating the values we have as adults," said Sanders.

how the father's jewish family wiped out in the Holocaust, a part of his family history, he rarely touched on in the past. In spite of pressure from the advisor to highlight the personal stories, yet it was clear that his heart still clap the hardest for the sakpolitiska the details. Eventually he abandoned the ”I” that was in the prepared script for the speech and began talking about a ”we” to bring about political change.

On the campaign posters of the event was the slogan: ”Not me. Us.” The contrast could hardly be clearer with Donald Trump, whose presidential campaign was characterized by speech in which he declared that ”only I can fix this”. Sanders sounded like the most excited when he worked out of his familiar list of sakpolitiska promises. Health care for all, through an expansion of state health insurance system, Medicare. Toll-free college and reform of student loans, which was met by loud cheers of all the college students and young people who constituted a majority of the audience. Radical changes in climate policy. An end to the war in Yemen.

Richard Wolff want that health care is a priority. Photo: Emil Wesolowski

as a DN spoke with, it was primarily the health care and climate policy priority.

" I think that many democrats felt after Obama is that it is not enough with the slow, gradual change. Trump portrays itself as strong, but he is a weak president. So if we ever had a chance to get a truly progressive president so it is now, " said Richard Wolff, a young cancer researchers.

another young Sanders supporter, Julia Pyatetskaya, who is studying at Brooklyn College, told DN about the importance of a new policy for the college and student loans, which often represent an enormous burden of debt for young americans, then studiekostnaderna has run riot set off in the united states. 44 million americans today study loans at a total of 1.500 billion dollars.

Image 1 of 2 Thousands of supporters showed up, despite snöslasket. Photo: Emil Wesolowski Slide 2 of 2 Photo: Emil Wesolowski Slideshow

could hardly be worse, after an unexpected snowstorm came to New York in the weekend, it was thousands who defied snöslasket to listen to Sanders. In anticipation of that he appeared on the scene kept the families warm through, to roll snowmen, and then attach the twigs in glasögonform on the head, so that they looked like a popular caricature of Sanders himself.

the Event was marked often by the familiar hints from Bernie Sanders in the last election campaign, in 2016. Simon & Garfunkels folk song ”America” boomed over the public address system. But in a remarkable shift from Sanders last election campaign he went to the whole-hearted attack on Donald Trump, who he described as ”the most dangerous president of our lifetime”. He created a contrast with Trump's well-heeled upbringing in Queens, New York city, and Sanders modest upbringing here in Brooklyn.

" I didn't have a dad who gave me millions of dollars to build luxury skyscrapers, casinos and golf courses. I had something more valuable. A father who was a role model, when he had the unimaginable courage to cross an ocean, without any money, to start a new life here in the united states, " said Sanders.

on this personal strategy has already created internal strife in the Sanders organization. Several of his leading mediestrateger said in the week, after Sanders refused to use a lavish commercials they've produced to launch the campaign. Sanders did not think it felt authentic, but played instead in a own, more modest film that were shared on social media. His own instincts, however, seems to have worked. During the first week of the campaign, he has received $ 10 million in kampanjdonationer, only from individual contributions, which is an unusually strong figure.

at the same time for the more personal strategy with obvious risks. Bernie Sanders life has been marked by events that many americans may perceive as controversial, as a honeymooners to the then Soviet union. The republicans and Trump has made it clear that they will attack the democrats as socialists in the next presidential election. They did, however, also when Barack Obama was a candidate, but now the difference is that Sanders himself calls himself a democratic socialist.

Senator Nina Turner gave a speech. Photo: Emil Wesolowski

was also a reminder of the huge challenges that await Sanders. Despite the fact that we found ourselves in the heart of caribbean Brooklyn, where two of three residents are black or hispanics, was a clear majority of visitors are white.

So it was on Sanders fund raising events, even in 2016, but the difference this time is that Sanders is already in the beginning of the campaign makes clear attempts to expand their ushered a major period. He is introduced on stage by three black politicians and a young activist from the Black Lives Matter movement.

"He has also recruited a kampanjstab which is characterized by much more diversity than in the last election, so it is clear that he takes the requirements to create a more inclusive campaign seriously," says Andres Bernal, who worked for Bernie Sanders campaign in 2016, and now is an advisor to congressman Alexandria Ocasio-Cortez.

One of the relatively few black visitors, Adrian Richardson, a student at Brooklyn College, said that he followed the Sanders since the last presidential election.

– If there is a division among Democrats today is that one side is dependent on money and donations from big business and the other side, that Sanders belongs to, want to have a different policy that listens to the will of the people instead. So I do not think it is Bernie Sanders the responsibility to bridge the gap, " he says.

in Brooklyn continued Bernie Sanders in the weekend to Selma, Alabama to commemorate the civil rights movement and then on to Chicago, where he planned to talk about his own time in the city as a young activist for black rights. He launches his campaign with these geographical and political choice suggests a significant strategic shift from 2016. Then he was looking to build a nationwide vänsterrörelse. Now he is looking to win the White house.