Why is Snoop Dogg on the Norwegian TV

Have you noticed the american superstjerna as guests reklamepausene a day? By Snoop Doggy Dogg has taken the Norwegian TV screens, draped in a decadent pelskåpe.

In a new advertisement for the Swedish betalingsgiganten Klarna tracks Dogg, with the result of a couple of afghan hounds, their way through a group of people dressed in flapping lakserosa silkegevanter.

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A woman opens a pink treasure trove, and reveals the Doggs new accessories: two "bling"-rings that make up the name "Smoooth Dogg" - superstjernas new names for the occasion.

In another advertising is "Smoooth Dogg" in a seven-meter long silkeseng, together with eight of the same, long-haired dogs.

the Reason is the fact that Snoop Dogg, who actually named Calvin Cordozar Broadus Jr., has entered into a close cooperation with the Swedish company.

SHIFT NAME: Snoop Dogg has "changed" its name to "Smoooth Dogg". Here, he is seated in his 7 metre wide silkeseng from one of the creatives. Photo: Thomas Elvestad / Klarna Show more - Ya dig?

"Smoooth Dogg" shared even the news on Twitter a few weeks ago.

- Here I am. "Smoooth Dogg". This is a great project for me as an investor in the Swedish betalingstilbyderen Klarna. It is time that we change the game, he writes, and concludes with the campaign's slogan: "Get smoooth".

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To the american finansavisa Forbes tells the filthy rich rapstjerna that he has done business in Europe for several years, both with fashion brands and with the companies engaged in telecommunications.

- I have supported them, given them advice, and now I want to invest in them. I have plans to expand the portfolio of my, ya dig?, he says.

In a press release, says Snoop Dogg that he is very excited about the collaboration.

After having seen how Klarna operates, and challenge the status quo, I believe we are made for each other, " he says.

Face of the company

As part of the agreement, he became the Klarnas face of the company, and that is why he is now - once again - has changed name. The name "Smoooth Dogg" refers to Klarnas campaign, which has received the name "Get Smoooth".

PACK: "Smoooth Dogg" and his pack of afghan hounds. Photo: Thomas Elvestad / Klarna Show more

" We've been on this smooothe the journey a good while now. We wondered who is the smoootheste person there, and it was really so we got on Snoop Dogg, " says the ceo of Klarna, Sebastian Siemiatkowski, to Forbes.

Also, marketing director at Klarna Norway, Thomas Elvestad, says that they have looked forward to the cooperation with the Dogg.

- There are very many norwegians who have grown up with, and have a relationship with Snoop. Now he is on the team, and will help to make the several thousand Norwegian online retailers who use Klarna yet smooothere is very exciting, " says marketing director at Klarna Norway, Thomas Elvestad in the press release.

Klarna offers well in online stores, and is currently worth closer to 212 billion. However, it is not known how large the values Snoop Dogg has invested.

Did you know that gangstarapperen Snoop really is a soft man? Dagbladet Plus