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I know the allegations – the Pink, the Scandals, the commercial

"the Event first!", he once said, as it was about what count for him. To put the same: "That was perhaps too bold." Because, actually, Oliver Pink, sitting

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I know the allegations – the Pink, the Scandals, the commercial

"the Event first!", he once said, as it was about what count for him. To put the same: "That was perhaps too bold." Because, actually, Oliver Pink, sitting on a Sofa in a sitting room of his Zurich-based Agency, not a loud seller, when he talks about the occasion he is responsible as managing Director.

Oliver Rosas Event for the Swiss Music Awards – the event, which are offset in the spring of the Swiss music industry pumping. The event polarized, because it is characterized for eleven years, those pop musicians who are already successful. Bligg, Stress, Bastian Baker, you know the name only too well from the format of radio and the Charts. The fight, the 45-Year-old with the 5-days-Beard. On the contrary: "We have distinguished the most successful artists to achieve a wide effect, so that we can imagine on this platform for new talent." He speaks of this and similar phrases, unwavering, seemingly unmoved, as collided with all the concerns on the occasion to him. Pink says: "I am already for a long time and got myself a thick skin."

The career of the KV-graduates began in the Swiss Popindustrie the distribution of music. An Indie Label, he insists. He soon moved to the newly founded Swiss branch of the major labels-Warner, made a variety of marketing jobs, to rose, was Director for three years.


In those middle of the zero years, when the music industry was buffeted by illegal Downloads, devised the IFPI, representing the interests of the Swiss label the Swiss Music Awards. Also because Pink and his colleagues noted: "The Swiss scene is moving." You had the feeling that there is a price, as it existed in other markets already, it would be important for the development of local artists. He has a list of Stress was at that time still fresh in the market, like Bashi or Lovebugs.

As of 2008, the first edition of the Zurich merchants was played, but it was a price lifted from the baptism, which was designed by the industry and for the industry. Half of the nominations was at the time, to the account of the industry leader Universal Music, – the chief of the Swiss branch, Ivo Sacchi, and is also the IFPI President.

A birth defect? Or simply Cronyism? Oliver Rosa says: "In the IFPI are represented micro-labels, it was never about vested interests. But unfortunately, the rules weighted at that time, the commercial component is still far higher than they do today. You also have to be allowed time to gain experience." Rosa gained experience, the occasion grew to the indoor stadium size, and now takes place for the first time, in Lucerne's KKL. The move is not due to financial reasons, such as Pink stresses, but due to a repositioning of the event: "Luzern is located in the centre of Switzerland, the SMA price is a national music."

"It is an Illusion to believe that I can determine what happens in the Show and who occurs."Oliver Pink, the organisers of the Swiss Music Awards

appends The Image but, that it was at the Swiss Music Awards with a pre-arranged Insider occasion, the price still. What also has to do with the small size of the Swiss music industry in General, and Oliver Rosa to yourself in the Special: He is, Yes, the Gadget is not only managing Director of the price, but also a Partner of the music company, which has concerts and Bands such as Pegasus, pike and Anna Rossinelli manages the Latter will occur by the Swiss television live broadcast Show from Saturday.

Are not taken advantage of his Bands badly? "I know the allegations – pah, the Pink, the hanky-panky, of Commerce! But I discuss my Bands never active and it is an Illusion to believe that I can determine what happens in the Show and who appearance. Since I am amazed at the very, what you have for ideas."

like the idea that you could make the price but artistically interesting, the Obscure, rather, should promote the already well-Known, the Popular: "It is not our task to make individual segments of the price as attractive as possible. We may try with this occasion, not in the ivory tower of high culture, but will have a certain width." And anyway: This will already be covered with the Swiss music award in the Federal government, the objectives of which he respected. But if the Federal government did not create the meaning of the Swiss Music Awards Swiss Music acknowledge that he did not know.

Maybe it can make a Pink that stands between the various interest groups, nobody.

The meaning of the Swiss Music Awards for Pink in addition to the award for the individual musicians , which can shape careers – such as those by Steff la Cheffe, and the appreciation of the industry is already in the attention during this time, the Swiss music landscape. The Negative Press? In this struggle for attention. So, as in the past year, as about the lack of women among the nominations was a fight. "If we can do as operators is a concern of the Swiss industry, a scene, and musicians address, then we have succeeded very much." The debate, which he had also stepped up – with a separate Panel in the run-up to the Award Show. It had cost him money, says Pink.

There are such statements provoke. Maybe it can be a Pink that stands between the various stakeholders, including anyone in law: If it moves and, for example, the promotion of young researchers into the centre of the Swiss-Music-Awards-campaign, like this year, he appears to some as an Opportunist – especially as a Participant of the rather diffuse Mentoring program, the singer Pamela Méndez, said in a broadcast on SRF3, that not much had happened. But if Oliver would Pink do nothing at all, would the Vote even more drastic.

With mother's gold jewelry

Oliver doesn't want to Complain Pink. Even if he emphasizes again and again, that the occasion, which has a Budget of 1.8 million Swiss francs financed by sponsors, ticket income and contributions to the music industry, was a "Hoselupf". He doesn't like it not just when it deals with him and his occasion, if you don't have the big picture – the TV Show, the Event, the various interests in the field of view.

And Oliver Pink mind also, if you can just see the music in good or bad categorized. Of course, the distinctions that he rejects, he has made earlier also, stamped on the music as a "commercial Seich". He remembers then his schooling, as he was thrown out of U2-Fans in the fountain – just because he, the former Hip-Hop Fan, is in the balloon coach, and the Fake-gold jewelry of his mother guys showed up. Ironic romp way of fighting this grave between the good and bad, between Elite and Commerce, in short: what actually Swiss Pop at all, never louder than when the Swiss Music Awards are coming up.

(editing Tamedia)

Created: 12.02.2019, 11:21 PM

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