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Apple Keynote 2019 : competition for Netflix and Amazon Prime Video

Apple has introduced the Video-streaming service, "Apple TV Plus". Will be in the order of the group wound shows and movies exclusively available. In order for Apple to compete – albeit in a smaller Format – with services such as Netflix or Amazon Prime Video. Apple won for individual projects-known filmmakers such as Steven Spielberg and J. J. Abrams, as well as Hollywood Stars such as Jennifer Aniston and Reese Witherspoon. Spielberg came to the Apple headquarters Cupertino to the Service.

Thus, Apple is increasing its efforts to make more business with services. Currently, the iPhone is the main product of the group - in the last fiscal year it brought in more than 60 percent of the proceeds. At last, however, the sales were decreased and, in any case, the days of rapid growth are over in the business. Therefore, Apple wants to use the approximately 1.4 billion devices in the hands of its customers as a base.

Video 26.03.2019, 08:13 Uhr00:40 Min.Apple takes it with Netflix

The TV App on the Apple devices is also expanded. This gives users the opportunity to subscribe to individual pay channels right there. In the US, for example HBO, Showtime and Hulu. International channels from the respective countries should be available, it said without further Details.

The App should also make personalized suggestions based on viewing shipments. The App is expected to be available not only on Apple devices but also on TVs from Samsung, LG, and Sony, as well as on Streaming boxes from Roku and Amazon's Fire TV. In addition, the App, which is currently in ten countries, soon to be worldwide.

a Apple credit card

In another subscription service with the name "Apple Arcade" will start to be available from the autumn for a monthly fee the opportunity to use more than 100 paid Games from the App Store. In the process, there should be no advertising or additional fees. First of all, there was no information as to the subscription price or the available game titles. First of all, in the United States and Canada there are also in-App "Apple News Plus" for 9.99 dollars a month to have access to 300 magazines and some Newspapers.

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In the United States, it is also an Apple credit card, which the group, together with the Bank Goldman Sachs. The group promises to, among other things, strict data protection: "Apple knows what and where you bought and what you paid for it." In addition to the virtual Version of the card in Apple devices, it is to give a physical card made of titanium, on the next to the Chip, only the Name of the user stands on it – no numbers or signature, so that these data can not be stolen. These data are, however, on the App on the iPhone. (dpa, Reuters)

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