The battle between the Flemish vrouwenzenders: Vitaya jumps in silence for about FIVE News

TV The transfer of power happened in silence, almost unnoticed, but Vitaya has in the past few months FIVE was displaced as the largest Flemish vrouwenzender. FIVE had with 'Temptation Island' is still a kijkcijferkanon in the spring. But as soon as that was over, knew Vitaya market share chip away.

One is, and remains, the largest Flemish tv station VTM had a very successful year and also FOUR did very nice. You already knew that. But behind-the-Flemish tv-great, good for just about 75% of all viewers, provided Vitaya and FIVE a tough duel for the favor of female Flanders. And striking: Vitaya, that throughout the day women want to achieve on a daily basis in relative silence about competitor FIVE jumped. So took out the transmitter last year, with 8.4% market share in women between 18 and 54 years. FIVE was good for 6.0% 'all-day'. In primetime (17-24 hours) was the transmitter, it is still better than Vitaya. Thanks to 'Temptation Island' in the spring. FIVE pulled out to 6.6%, while Vitaya there 6,1% scored.

young audience

Vitaya scores so especially during off-peak hours. And that does it with a lot of female-friendly films, the "medical Sunday" ('The consultation' and 'Ambulance'), fun series and documentaries. Or as they Vitaya describe: "from 'wow' to 'ow', of beautiful to keischattig. Enjoy just a few short moments for yourself: a good dose of me-time."

"In april 2016, we have the transmitter a new look and brand focused. Previously reached Vitaya especially older ladies. We then worked hard for a younger audience", recalls the director Ricus Jansegers back. "Last summer than the second boost came. With the bleak summer of sport we offered on Vitaya an extensive menu for women. That worked fine. In fact, in the autumn we saw that we reached the public had saved. Last christmas, our kerstfilms it really is excellently done. As a result, Vitaya, that we have had for a while about the whole day scoring better than FIVE, now also in primetime and better."

The top ten best performing programs on Vitaya and FIVE late however, see something else. Because Flanders still looks much, much prefer to the enticement of Joshua in 'Temptation Island' (FIVE, 833.591 viewers) than to Joshua Winter, one of the main characters from the German soap 'Sturm der Liebe' (Vitaya, 238.621 viewers). "We have not the foggiest about how to do so", Jansegers readily admit. "At times, FIVE with his big guns, peaking the transmitter and we Vitaya not even close. But, the are peaks, while Vitaya a beautiful rising line shows. The women who come, stay."

"FIVE-aim, indeed, we're consistently on primetime. FIVE is no all-dayzender and in 2018 the best year ever scored," said SBS spokesman Kristof Demasure. However, corrugated vrouwenzender after the successful spring fully back on films and foreign series. 'As man, as woman', one of the former strongholds, was then transferred to FOUR.

1. Sturm der Liebe17-01238.621

2. The spreekuur21-01 181.089

3. Ambulance25-11 173.048

4. Addicted! 21-01169.990

5. Even extremely rich, straatarm27-11169.795

6. Masterchef Australia03-12 163.739

7. Children's hospital 17-06 153.185

8. A fresh start with Vtwonen27-11 148.527

9. Inside Birmingham Children's Hosp.18-11 146.554

10. Home and Away24-01 145.616

1. Temptation Island01-02 833.591

2. Goedele On To 22-03 418.909