When you look at various marketing campaigns at first, you might think that they don't make sense. You worry about the concept, cost and several other details. However, if you look closely, you will realise that they make sense. If polished and given a new look, the strategy might work.
Give all options a chance
When you brainstorm with your team, you need to stay open-minded. Some of your team members might come up with ideas that you think are unnecessary or crazy. Don’t forget that the first stage is to lay down the concepts on the table. It’s not yet time to reject ideas. You might hurt the feelings of the people you work with, and they will think that you don’t value their ideas. Again, you’re still in the initial stages. You will eventually change some of the campaign plans or ideas that won’t work at all. Now isn’t the time to do it.
Your judgement isn’t valid at this point
You react immediately to ideas that you think would work. The problem is that in the initial stages you still haven't had the chance to evaluate the options. Therefore, your suggestion to invalidate these campaign plans and conclude they're unreasonable isn't a good thing. When you take the time to check the details and give the members of your team a chance to explain, you will realize that you could be wrong.
You don’t want to regret your decision later
Another reason why you need to be cautious in rejecting ideas is that you don’t want to regret that you didn’t listen to everyone. Some people in your team want the chance to explain their side. With a few suggestions for improvement, it could work. Imagine if you pursued a plan that ended up worse than the idea that you dismissed.
Some outdated strategies could work
You might think that some advertising strategies done before are not useful anymore. The truth is that they could still work. For instance, the use of signage might still appeal to a lot of people. This time though, it’s the digital version. It means that you can change the ads any time you want as long as you have a digital signage kiosk.
Find a key location where people can see these ads. Even when you’re asleep, you can continue to entice people with your ads. If you have an online business, you can keep it going even at night.
You can take some of the seemingly outdated strategies and improve them if you wish to succeed in campaigning to a lot of people.
It takes time to convince potential buyers to purchase what you offer, so you need to be strategic in decision-making. You have to study what the people want, and your chosen strategy could work for them.
Don't forget that any campaign doesn't make sense at first, but it eventually will. When everyone on the marketing team helps each other, you can see top results.