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Opel is relying on the new Corsa

Almost two years after the Takeover by the French PSA group, Opel to introduce today the new Opel Corsa. The success of the small car is the future of the Germa

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Opel is relying on the new Corsa

Almost two years after the Takeover by the French PSA group, Opel to introduce today the new Opel Corsa. The success of the small car is the future of the German brand.

The new Opel Corsa, nothing can go wrong. Or to say it with the words of PSA-chief and Charles Darwin Fan of Carlos Tavares: "we Either adapt to change. Or we will die." Tavares is regarded as a tough, but successful renovators. Under his Patronage must set up the German Opel brand new, their profitability, adapt to the higher level of French. The small cars Corsa plays a Central role.

A Hessian with French parents

Since 1982 on the market and since then, over 13 million sold, now the sixth Generation. Almost two years after the Takeover by the PSA group (Peugeot, Citroën, DS) presents Opel today at the main plant in Rüsselsheim and the new Corsa. It is the first model of the German brand on the new Compact platform, from France.

The fully electric Opel Corsa e is to should be in 2020 to the traders roles

French genes or not: especially when the chassis of the Corsa as little French as possible. A on German motorways trained dynamics was the stated objective of the Opel technicians – even to the technically related Peugeot 208 sell.

"Germanness" as a selling point

The new Opel Corsa is also a very consciously set a counterpoint to the SUV-Trend. The comfort needs of an older clientele, such as a high Seating position are not in the foreground. The new model is five inches shallower than its predecessor. In addition, it sits three inches lower behind the steering Wheel.

clean up at Opel: PSA boss Carlos Tavares

the Bottom line is try the russelsheimer so, to the old, more sporty virtues of the brand, Corsa build and profile so. A strategy in which Opel has the full support of Tavares can hope for. The PSA-group-in-chief appreciates the Opel cars to their "Germanness" – this "typically German" style, which can also be used in the big world to sell well.

Opel under the PSA a success story

in fact, found the cars of the Opel brand recently enhanced customers. To 2018, Opel achieved a turnover of 18.3 billion euros and wrote for the first time in 20 years, back in the black. The operating result for the year amounted to 859 million euros – the best result in the 157-year history of the company.

for More course information to the PSA Peugeot-Citroën

to be A success and you can write Opel-chief Michael Lohscheller on his flags. Under the pressure of the PSA boss Tavares, the German Manager put the end of 2017, a radical restructuring plan called "Pace". In a consequence the Opel has lowered its cost of production to EUR 367 million. The share of the wage bill on turnover fell from 15.2 to 12.6 percent - the result of wage cuts and job cuts on a compensation program and retirement.

The Teutonic tag from Peugeot?

In terms of efficiency, Peugeot, Opel has a lot in advance

the efficiency of the French sister brands are the Market is, of course, still far: In the case of Peugeot, the corresponding share was only 9.7 percent. Manages Opel, however, this key to press section according to plan until 2021 to 10.0 percent, is expected to strengthen the role of the Opel-managers within the PSA group.

it is likely also to benefit the Opel technicians, whose independence has defended Lohscheller always: "Our Engineering is, and remains, the core of the Opel." All future Opel models will be developed in Rüsselsheim, Germany. Opel wants to prevent with all his Power, to be in the future, only the Teutonic tag of Peugeot and Citroën.

On the Corsa Opel measured

But that this desire of the Rüsselsheimer comes true, is by no means certain. Opel has no future: Without profitability. This has made PSA boss Tavares in his inimitable direct style clear on several occasions.

The new Corsa is now an important test of how the new Opel models on PSA-based when customers arrive. The new Corsa, with its "German virtues" becomes a success, can Opel also within the PSA group's self-conscious and self-employed occur. The Corsa is Opel.

source: boerse.ard.de news Atlas |Germany |Rüsselsheim

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