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German inner cities: Shopping is fun.

Parking, ambience and selection of these criteria entice consumers in the German inner cities. However, the customers make the most of the shopping streets in o

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German inner cities: Shopping is fun.

Parking, ambience and selection of these criteria entice consumers in the German inner cities. However, the customers make the most of the shopping streets in only a moderate testimony.

Shopping in the city - yet for many customers is part of everyday life. But really this is not of your inner cities. 59.000 passers-by were interviewed for the study. In 116 different cities nationwide, you should school grades awarded for shopping, accessibility, atmosphere and gastronomy. They exhibited their shopping streets only a moderate testimony: on average, there is a grade of 3+.

the larger the city, the better the overall assessment the school-based, says study leader Boris Hedde, from the Institute for trade research IFH Cologne. In the Figures, the clamping width of the deck between 3.2 and 2.7.

If customers consider whether or not you go for shopping and Strolling in its own pedestrian zone, shopping center, or the nearest large city, decides that according to the study, mainly to two things: selection and Flair.

The Parking situation is the most

most of The criticism of the downtown, visitors to the theme Park. The feel find as many as strenuously and urgently in need of improvement: Although the cities have tried to improve the Parking in many locations, with strategies and initiatives: It is a point of criticism, stay says Hedde. "And it is the area where the downtown visitors want most."

Individual cities are already showing how this might look: for example, by the customer, will get a Chip with the car Park barriers open automatically - is then debited directly from the account. Or stores bonus points will be used for Parking distribute.

In the study, were also almost every second: He would like to be able to previously look on the Internet, whether the shops in the City, certain items in stock and what the shops there.

The Shopping is made easy for customers, also recommends trade researchers Hedde: "We need to make the downtown visitors brutally to the centre, in the centre, and from there think. If we succeed, then we succeed also to develop the downtown."

especially the young customers are less

More Greenery, more benches and Cafés, not to be rich. In the study, one in five says that he is now rare in the city, because he is buying more online. In the under-25-Year-old even every third. The result is that more and more trading companies, leaving small and unattractive pedestrian areas when their leases expire and draw in attractive locations.

good 1a were Asked, as before, without compromise-altitudes, where the frequency is high, says Frank Emmerich, a retail expert at property consultancy CB Richard Ellis. "And, unfortunately, the same cities are in demand. Namely the big cities."

There is "definitely a two-class society. That is, the cities that are in the top third of the table, stay there. And the other fighting desperately so that they survive," says Emmerich.

Therefore, the average grade 3+ for the inner cities is deceptive, believe the experts. In the first survey in the year 2014, the customers had awarded this grade, in 2016. As neither much improved nor deteriorated. However, the online trade has increased in this period by 50 per cent - even to the detriment of downtown shops.

by the Way: Who has fared in the survey are particularly bad, will not be published. Because participation in the study is voluntary. Known is only, if in various sizes performed the best. This year, the Leipzig, Erfurt, Trier, Stralsund and Wismar.

city center-study: customers are only moderately satisfied
Jörg, mark Steiner, WDR
23.01.2019 00:26 PM

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- centre study: customers are only moderately satisfied, Jörg, mark Steiner, WDR |audio Atlas |Germany |Cologne

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