Car rental Sixt: with 75 still on the attack News

With his flashy cheeky advertising campaigns Sixt again and again for attention. The company's founder, Erich Sixt has formed from a small local car rental Europe's leading car rental company. Now he attacks even BMW, Daimler, and Uber. Today, Sixt is celebrating its 75. Birthday.

By Notker Blechner, boerse.ARD.de

work? The word Erich Sixt don't like. çapa escort The term had negative connotations, he says. If the 75-works in a Year, it is a pleasure for him. So it is little wonder that the company's Patriarch engaged in seven days of the week with Sixt his pleasure.

model Warren Buffett

Ans or even pension, Erich Sixt does not think to Stop. Although his contract runs out next year, as Chairman of the Board. But speculation that he could announce at the annual General meeting in June 2020 his withdrawal, he contradicts vehemently. "I still feel quite fit," he says. As his great role model, Warren Buffett applies. The US Investor with mixed with 88 years in the business.

Sixt has a of 270,000 cars.

This could be the "car rental king" in his Villa in Munich-grünwald or his estate in the South of France back comfortably and watch the group to his sons passed. Because Sixt rushes from record profit to record profit. At the annual General meeting at the beginning of June, the Patriarch was able to report "the strongest year in the company's history. "The competitors only see us in your rear view mirror," he said.

market leader in Europe and number four in the U.S.

Self-the place the deer Europcar was suspended. "We have become 2018, the number one in Europe," said Sixt, shareholders are proud of.

Also, the Expansion in the United States is managed. In the meantime, Sixt is ranked in the world's largest rental market place. The Erich Sixt is happy. "In the Sixt-Empire of the sun no more goes down," he says of the successful Expansion Overseas.

"I have survived generations of business leaders and 200 cars, the most innovative car rental company in the world," sounds of the 75-Year-old. In fact, Sixt from Munich taxi business of his father, who rented 200 cars has created, within half a century an Empire with a fleet of 270,000 cars. In 2018, the company drove nearly three billion euros in sales, and a 439 million Euro profit.

Cheeky advertising with Merkel-convertible-hairstyle

Sixt has made over the years with a series of images of politicians and Celebrities advertising.

With provocative advertising campaigns has made Sixt again in the headlines. German Chancellor Angela Merkel, with the slogan "desire for a new hairstyle?" on the grain. The "Ibiza-affair" and the vote of no confidence, defeated Chancellor of Austria Sebastian Kurz fell to the Sixt purchasers of the saying "Perfect for the Short holiday – this offer you do not need to distrust". And recently resigned as SPD party leader Andrea Nahles way was also your fat. "Record-breaking values for Andrea: In 3.9 seconds away from the SPD," it said in the Sixt Slogan with the picture of Nahles and a BMW M5.

The stock market rewarded the Sixt Story. In the last five years, the rate has tripled. After a slump in the second half of the year 2018, the SDax has rattles-share again.

for More course content information to Sixt ST

Nevertheless, the old company Patriarch for a long time. "Success is the greatest enemy of success", he complains. "To rest on it, would be fatal."

Expansion into the car-sharing business

The fleet of various car models.

After Sixt Germany, Europe and the USA has been coated with the orange offices, will be the group one of the leading mobility group. With the "OneApp" Sixt in the future, not only the car rental, but also car-sharing services and the mediation of taxi rides. The new rivals are BMW and Daimler, have recently placed their Carsharing daughters DriveNow and Car2Go, and... About. The driving service providers in the United States is currently rated as 73.4 billion dollars. Sixt, however, is not on the stock exchange only on a modest market capitalization of 2.8 billion euros...

Erich Sixt and his son, Alexander

Sixt could soon be over or the big car makers overhauled, believes Erich Sixt. Uber is a "loss maximizers", which he give no great future. And the car manufacturers like Daimler and BMW would have to first build an infrastructure for car-sharing. Because Sixt had a lead of 2,000 stations. Currently, Car2go and Drive Now are together in the world about 20,000 cars on the road, the available. Sixt on the other hand, in Germany alone, more than 50,000 rental car, which could be made for the car-sharing use.

"Other make cars, we make cars!"

"car sharing and car rental services are in principle the Same," says Sixt-son of Alexander strategy group's Board of Directors. The only differences are that the Carsharing minutes exactly is settled and you pick up the car at the Station, but the edge of the road.

"Other make cars, we make cars", taunts Sixt junior. The 39-year-old son of the old Patriarch aims to reduce the number of individual traffic. "We want to make mobility so cheap that only the Rich can afford to own a car", says he. More mobility with less cars - this is the Vision of Sixt. Let's see, what father, Erich, leaves to his son as a mobility visionary, the control...

source: boerse.ard.de

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