A joint Video with a Nestlé Manager has introduced agricultural Minister Klöckner lot of criticism: they do advertising for the food group, throw your Federal politicians. Klöckner rejects it vehemently.
Federal Minister of agriculture, Julia Klöckner is for months in the criticism: Many are of the view that you stand by the agricultural industry to close. Now a Video released to her Ministry on Twitter has sparked further outrage.
In just under a Minute long Video Klöckner and Marc-Aurel Boersch, Germany-the chief of the food group Nestlé stand. She was happy that she had talked to Boersch, "on the philosophy of Nestlé," says the Minister and adds: "today I will learn a lot and am pleased that we have support for our innovation and reduction strategy. Less sugar, less salt, less fat in the products, like the citizens happy."
With a Smile she passes the word to the Nestlé head, the assures: "We support the reformulation of strategy to the Minister very, very much." Klöckner nods, pleased, while he explains that Nestle the sugar, salt and fat have a reduced content of its products by ten percent. As the Boersch says: "we Are happy with it? No," smiles the Minister satisfied.Federal politicians criticize Video sharp
The Video has the displeasure of thousands of Twitter Users lit: throw Klöckner under the Hashtag #Nestle: the Nestlé group is for PR purposes take advantage of. Others scoff at the uncritical attitude to Nestlé, the Klöckner in the Video under.
a number of Federal politicians criticised the post violently. SPD-health politician Karl Lauterbach, tweeted: "the process is embarrassing, Yes bitter". Klöckner had let Nestlé's lobbyists "only the tax on Sugar and the food traffic light abverhandeln" and compete now at a PR Event, complained about it.
the Green group Chairman Katrin Göring-Eckardt scolded, Klöckner've turned a "promotional video" for Nestlé, instead of clear rules for the ingredients of foods to introduce. Ricarda Lang, the Federal spokesperson of the Green youth, remarked sardonically, the Video was probably the contribution of the German Federal agricultural Ministry on world environment day.Minister of locks against the criticism
Klöckner self-incited first. "The Hatespeaker, because I have spoken with Nestlé: Time to its own receivables #of sugar reduction reference!", she tweeted. "Companies that implement our goals for a better food supply, is a success. Only that, nothing happens. Then turn, when you achieved something."
On the note of a User to be able of your no critical examination recognize, she responded in another Tweet: "Jesus, it is also a nice and simple politician than the last morons and claims pop out, without really seriously differentiated with the topic. People, democracy doesn't work that way". In addition, response Tweets, she strikes a similar key.
your Department responds to a diplomatic: "We understand your arguments", said the official Account of the Ministry of agriculture. "And at the same time it is close to our heart, that it goes ahead with healthier foods - less #sugar #fat, #salt. We see also the Great responsibility!"
The large group Nestlé to be part of accused of questionable transactions such as the privatization of drinking water in developing countries. The environmental organization Greenpeace denounced in 2010 a campaign, that the company will be accelerated with the use of palm oil in its products, the destruction of the rainforest. Nestlé has now promised to use by 2020, only palm oil from sustainable production.