Maximilian Brandl and Thorsten Hömske to run on a large wooden door. Behind this, the production facility of your new product. The two sell a specific fragrance or as they call it on their Homepage: a "scent experience." It is so fragrant, behind this wooden door? Actually, you can smell it from the outside. But it was only when Hömske defers the door, the smell of your downright. The two founders of the company. It is, in fact, an intense Aroma. Behind the door about a bath with healing is not in hiding but Oils. Or a kitchen in the Granny just a delicious Ratatouille prepared. The door is also not a garden door that leads to a fragrant sea of Flowers.
It is a barn door, the ocean entrance to the cattle barn on a farm in Seeps, a small Hamlet in the municipality of Schwabhausen, in the district of Dachau, 20 kilometers North of Munich. Here the cattle produce what market Hömske and Brandl: stable smell from the tin. Suitable to have your company "Bavarian-Gschmoch. The Bavarian dialect word "Gschmoch" to stand for the Interaction of the senses of smell and taste. Even if some would suspect in a stable rather stink or stench - of the two founders of the company, the like.
The smell is to buy it in cans.(photo: Niels P. Joergensen)
As Brandl and Hömske their production enter belongs to a common friend, to listen to a dozen bulls. One of the animals starts mooing loudly. Hömske reminded of the Scenery of his youth, such as the 32-Year-old, who works as a financial intermediary, told. "I grew up in the country, have always brought to the farmer of milk, or am in the tractor along for the ride." The smell reminded him so automatically his Childhood, says Hömske. "But in everyday life, you are going out not just to the country, putting yourself in the cowshed and smell changes."
Therefore, have determined the two friends to sell the barn smell in doses of capture and for all, like the smell of as well, for big city people who yearn for a life on the Land, or for people who are just looking for a fun gift. Currently you are planning on the product as currently only online, but also in Souvenir shops or at the Oktoberfest. "That would be, but also for tourists a very different Souvenirs from Bavaria," says Brandl.
It is a very special niche in the market of fragrances, both men well aware of. But before they founded their company, researched it on the Internet, whether because of demand for such a product. Brandl, who normally works in the area of search engine optimization in a digital Agency, found that there are actually some people who buy on the Internet for terms such as "barn scent", "barn scent" or "country air in the can".
in addition to the stable scent of "cow and bull" offer you in addition, also the fragrance in the direction of "pig"
this mixture of animal, hay and manure smell, to capture, need Hömske and Brandl not very much: only cotton and cans. The cotton wool hang for about two weeks in the barn. Then you store the fragrance carrier in air-tight bags. If a purchase order in your Online-Shop in, plucking two grams of cotton wool, and put it in a box. In addition to the stable scent of "cow and bull" offer you in addition, also the fragrance in the direction of "pig".
Who sniffs the pig-box, needs to have an insensitive nose or an extraordinary love for the farm. Because you screwed with this fragrance article the lid, escapes a particularly strong Aroma. Hömske and Brandl, however, believe that the potential is far from exhausted. "The next project is already intense," says Hömske. Soon you want to expand your range. Then it is for the very hard-even the stall-nosed fragrance in the direction of "slurry" type.
And who knows? You might find that this product really are a lot of customers. Then at least you can justifiably claim to have made crap money is made. Still at least you are working in your previous Jobs.