the Time is apparently over from the raised forks, Peter Fonda-sideburns and the deafening noise from the Harley engine between his legs.
The illustrious american motorcykelproducent Harley-Davidson is experiencing declining sales in its home country, and it has got the to look toward new markets and, not least, away from the great and brawny motorcycles, which has defined the brand through the decades.
Nyhedsmediet CNN Business writes that Harley-Davidson is betting big on increasing its foothold in the international market, and in particular, Asia is in the american binoculars. Therefore, one is now gone along with the manufacturer Qianjiang Motorcycle Company to build a small motorcycle, which fits in to the chinese market.
the Manufacturer explains in a press release that the new model will be 'smaller and more accessible', get a engine, 338 cc, and will reach chinese dealers by the end of 2020. The small motorcycle should be to ensure that the 27 percent of Harley-Davidson's sales in 2027 happening outside of the UNITED states, writes CNN.
It is no coincidence that Harley-Davidson's new motorcycle must be targeted at the chinese buyers. The country has in recent years evolved to become one of the most important markets for a wide range of automakers, and several produce feature alone to this market.
the Same potential, the market for motorcycles supposedly, for Harley-Davidson's sales increased, according to the manufacturer, even with the entire 27 percent last year.
We are pleased to have this opportunity to build more Harley motorcycles in China, one of the world's largest markets for motorcycles, by making our brand more accessible, says director of Harley-Davidson, Matt Levatich, in the press release.
Harley-Davidson's new partner, Qianjiang Motorcycle Company, may be an unknown name in Europe, but behind it is the strong Geely group, which owns the Swedish Volvo.
the Motorcycle to be built together with Qianjiang, shall at a later stage be sold outside China's borders. Harley-Davidson just did not with to play on one of the horse in Asia, but according to CNN also produced its own motorcycles in Thailand since last year.