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Rothenburg wants to be a cultural Upgrading

tourism continues to be brilliant in Rothenburg Ob der Tauber. However, the city has a dusty Image. To. By Claudia Henzler, Rothenburg change The tranquil tow

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Rothenburg wants to be a cultural Upgrading

tourism continues to be brilliant in Rothenburg Ob der Tauber. However, the city has a dusty Image. To.

By Claudia Henzler, Rothenburg

change The tranquil town of Rothenburg Ob der Tauber is a small town of 11 000 inhabitants, but since more than a hundred years the most famous travel destinations in Germany Nearly 3,000 beds are available for guests. 135,4 million euros to be implemented in the city annually through tourism.

it is no wonder that Rothenburg has a tourism Director. The name of Jörg Christöphler and all reason would have to rest on the latest record of the local hospitality industry: 560 000 overnight Stays have been booked in the past year, were added to about 1.9 million guests for the day.

in fact, Christöphler not happy about the Figures, quite happy but he is. "Appreciated abroad, Rothenburg overflow Ob der Tauber in Germany, all too often, as altfränk, tourist, and tend to Biedermeier Lich kitschy perceived," he noted. Therefore, the city is working to change that image, the German of Rothenburg. "We want to get out of Image from souvenir kitsch and perpetual Christmas," says Christöphler. "We want to make the cultural Dimension more strongly."

Now puts the city more on art instead of Kitsch. Finally, Wassily Kandinsky painted there.

(photo: Kandinsky/public domain)

The analysis of the tourism Director is quite daunting: The domestic audience - it makes up about 50 percent of the tourists - was equally demographically as mental age. You could compensate for by foreign guests, when the city focuses more on international markets. But in the long term, such a strategy would, in his view, is not viable.

Rothenburg therefore relies on a quality strategy should make it clear that the middle ages has to offer embossed city very much more than powdered sugar coated snow ball. And more than a Christmas ornament and a covered city wall, tourists love to walk along. For Christöphler it comes to Rothenburg by "cultural Upgrading" for the education of travellers from Germany and neighboring European States is interesting; is promoted to the "level of audience".

to Succeed in this, by the city out of its cultural-historical importance and remembered as a painter and architect in the 19th century. Centuries to the Tauber made the pilgrimage. As always, the medieval city image and the unique location high above the Tauber mapping. The motif consisted of a fixed Canon of compacted and Rothenburg attractions in other European countries as the epitome of Romantic. Well-known artists, inspired by this atmosphere, inspire, were, the Briton Joseph William Turner and Carl Spitzweg, as well as Wassily Kandinsky and his student Gabriele Münter.

Picturesque Rothenburg

for Three years, want to align the Rothenburg tourist has the focus on "Picturesque - Rothenburg Ob der Tauber as a landscape garden". It starts in April with a scientific conference, the speakers address the question, what is the art historical significance of the Franconian city had in the development of an aesthetic view as "picturesque" is particularly popular in great Britain and also heavily on landscape design. A painter from America, England, and Scotland, as Toby Rosenthal, Elias Bancroft, James Douglas and Arthur Wasse, have transformed the Rothenburger streets, houses, and Silhouette in romantic images and, thus, in the 19th century. Century, the ideal image of the medieval, picturesque town common.

architects from the medieval city image and the embedding in the landscape for inspiration. As towers, roof shapes, dormers, and stairs were taken up staircases as architectural motifs. Rothenburg is considered a model for the English garden city "Hampstead Garden Suburb", which the architects Raymond Unwin and Barry Parker in the beginning of the 20th century. Century in the North of London realized. The garden city movement was a green and social antidote to the mass accommodation in the big cities caused by industrialization. The city planners have in the planning of the London suburb, not just at Rothenburger, but also to the system of streets, squares and urban Green-oriented facades. The German garden city of Hellerau in Dresden is also of Rothenburg affected. These relationships are as yet little explored and should be worked up in the issues of years of scientifically. The results will be presented in 2020 in the Rothenburg Museum. henz

by 2021 wants to promote the city tourism office with the "picturesque Rothenburg". Currently Christöphler is at the tourism fair ITB in Berlin, in order to inspire foreign multipliers for the Rothenburger topics years. In addition to exhibitions, a conference and guided tours Rothenburger Hoteliers suitable accommodation have put together packages. You can book, for example, a weekend in the four-poster bed, to the spot in Paul Heyse's 1881 resulting amendment to read "luck of Rothenburg" - a copy of the book is included in the price. Individual painting classes at motive strong view points are on offer.

Not to be just dusted off the Image. In the spring of the former "Imperial city Museum will be opened" as "the Rothenburg Museum", where the redesign has only just begun. In addition to the ancient names of a number of display cases to soft. It is planned also a short overview of the history of the city, following the example of the Nuremberg city Museum, where visitors in 30 minutes to compact on the most Important information.

as for the souvenir kitsch, could enter the city only impetus, says the Director of Tourism, the Rest'll take care of the market. He's able to see the first changes. Some retailers complained of the idea that people claim are full of, so Christöphler. Others may have been set already on it and offer locally produced crafts products and fashion, or put on interactive activities, where the discerning visitor can bake his "snow bales".

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