being exchanged in these months significantly on the balance of bargaining power in the global mobile market.
while both Apple and Samsung are battling with the consequence of a misguided strategy to win chinese Huawei large share of the market.
The biggest mistake, as in the past the giants have made, is to believe consumers will be ripping off and paying up to 10,000 dollars or more for a mobile. It will be many customers, which in particular have done evil on the Samsung.
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the Winner in the mobile war so far is Huawei, who has just destroyed the Apple and put himself firmly in the 2. the space over the world – measured in units – best selling manufacturer.
In the latest quarter, Huawei had, according to an analysis by the IDG 19 percent of the world market, while Apple now has just under 12 percent.
Samsung is still the highest with 23 percent, but there is not much up to 1. the square, when you look at how aggressively Huawei has managed to get both Samsung's and Apple's clients to switch sides.
And there are several explanations of Huaweis success. The most important thing is that the company for several years have followed the same recipe and built cheaper the top models, that are just as good as its competitors.
the Difference from earlier is that Huawei last year launched the P20 Pro and the Mate 20 the Pro, which were then followed with the P30 Pro a few weeks ago.
Even without access to the u.s. market, it has succeeded Huawei to become the world's 2. largest manufacturer of mobile phones. On the cards for the company may be 1. square. Photo credit: Tolga Akmen/Ritzau Scanpix
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All three models are not only cheaper than the best from Apple and Samsung. They are also significantly better in several key areas.
Thus, Huawei has broken the code when it comes to the battery life and how quickly one can charge his phone. Here are both the Samsung, but especially Apple significantly behind.
It also applies to the camera, both last year and this year has been better and more innovative than what the two major competitors can deliver.
In Apple's case, the problems with selling on the big and important market in China has also given Huawei an advantage. For the chinese customers have turned their backs to the iPhone in so large number that it really has done evil against the american company.
even Though Samsung has just launched its S10 series, it is not even in this game managed to match the Huawei. Therefore ’eat the chinese capital ahead of Samsung's market share.